Start with Why download the new for apple

Most companies answer the question: “Why are your customers your customers” with answers about quality, customer service or price. Over 90% of all new businesses fail in the first three years.

What would be the benefit of asking job candidates to send in statements of philosophy before posting a job description? What if all school sports were played with no score? What are the aspects of school that increase trust for all? Should all school initiatives be grounded in Why? If the Why of schools is to educate children, does the What of education have to include the same students going to the same location at the same time and same number of days each year? If the Why is clear in schools, should we focus on the What and How in communication? How well do independent schools/school districts communicate the idiosyncrasies of their Why? Is the Why of schooling clearly understood by everyone? If you gauge how interested you are in the philosophical underpinnings of organizations and then choose the concomitant level of commitment, you will whet your appetite and ultimately strengthen your skills as a leader. Cautionary tales like TiVo and AoL are unpacked as examples of companies that got the What right, but missed the Why and as a result have failed.

A great example of this phenomenon is Costco, who is so grounded in Why that they have a zero dollar budget for advertising and don’t have a single person devoted to public relations. If you do dive into this book, be prepared for Simon Sinek to walk you through many examples of organizations in which Why was the main driver and served as the tipping point for success (e.g., Southwest Airlines, Harley-Davidson, Apple). If you’re unsure of how you feel, and you want to better understand the idea of a purpose-driven company, then take a few minutes to watch this video to further understand the crux of his message. If the idea doesn’t quite spark the red heart-eyed emoji, and you simply like the idea, then pick up this book for a quick skim or chapter hop. If you love the idea of a purpose-driven company, then Start with Why should be your next read.

Start with Why download the new for apple